Great logo design allows you to communicate what your brand represents and what consumers can expect — it’s a window into your business. — A logo is one of the most recognizable elements of a brand and generally has prominent placement on a variety of channels — social media, website, business cards, letterhead, merchandise packaging, etc. …

Killer presentations have epic storytelling woven throughout them. As a sales and marketing tool, storytelling is a critical component. — Oftentimes, I feel a presenter would be better off completely ditching the slide deck and just telling me the story. Bad presentation design (…and presentation delivery…) can be such a distraction — anyone else feel the same way? Great storytelling is essential for any brand, new or mature. Stories have…

Leads come into your CRM a variety of ways. When it comes to who owns lead generation, it’s often marketing vs. sales, but both play a… — Leads can come into your customer relationship management (CRM) software a variety of ways — inbound marketing, social media, organic search, networking events, cold calling, advertising, etc. Oftentimes, when it comes to who owns lead generation, it’s marketing vs. sales. …

Copywriting is an often-overlooked element of your brand’s identity. Yet, writing is fundamental to great branding. — Ad copy, sell copy, web copy, marketing collateral, internal communications, etc., copywriting is an often-overlooked element of your brand’s identity. Yet, writing is fundamental to great branding. Finding and honing your voice adds authenticity and uniqueness to your brand. …

While being able to recite definitions doesn’t count as a key step in marketing strategy , there are some terms you should know. — Beth Comstock, former CMO & Vice Chair of GE, said, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” She’s right. Effective marketing is difficult. For the consumer, content is produced every day, and information is instantaneously accessible. In fact, 35% of product…

Color is a cornerstone of brand identity. Consistent use of your brand’s color palette reinforces brand cohesiveness. — Whether you realize it or not, color is a fundamental aspect of our everyday lives. How we interact with and perceive our world is largely based on the colors that surround us. Color subliminally influences our emotions and our state of mind. If the weather is cloudy and gray for…

You don’t need to become the Merriam-Webster of brand terminology, but these are a few of the top terms that we regularly use with clients. — From brand ambassadors to buyer personas, brand dilution to vector files, it can feel like you need to learn to speak a new language to speak branding. …