A logo is one of the most recognizable elements of a brand and generally has prominent placement on a variety of channels — social media, website, business cards, letterhead, merchandise packaging, etc. …

Oftentimes, I feel a presenter would be better off completely ditching the slide deck and just telling me the story. Bad presentation design (…and presentation delivery…) can be such a distraction — anyone else feel the same way? Great storytelling is essential for any brand, new or mature. Stories have…

Social media relies heavily on visual content like photos and videos, yet the captions you use can be just as, if not more, important. The social media copy you craft helps to relay your brand’s voice and provide a human element to your content. The combination of visual and written…

Who remembers those disposable cameras? You know the ones I’m talking about — if you ever used one, you can probably still hear the click-click-clicking of the thumbwheel as you hastily advanced the film for your next capture. I remember bringing those cameras to church camp every summer, rushing to…

Leads can come into your customer relationship management (CRM) software a variety of ways — inbound marketing, social media, organic search, networking events, cold calling, advertising, etc. Oftentimes, when it comes to who owns lead generation, it’s marketing vs. sales. …

Ad copy, sell copy, web copy, marketing collateral, internal communications, etc., copywriting is an often-overlooked element of your brand’s identity. Yet, writing is fundamental to great branding. Finding and honing your voice adds authenticity and uniqueness to your brand. …

Beth Comstock, former CMO & Vice Chair of GE, said, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” She’s right. Effective marketing is difficult. For the consumer, content is produced every day, and information is instantaneously accessible. In fact, 35% of product…

Whether you realize it or not, color is a fundamental aspect of our everyday lives. How we interact with and perceive our world is largely based on the colors that surround us. Color subliminally influences our emotions and our state of mind. If the weather is cloudy and gray for…

From brand ambassadors to buyer personas, brand dilution to vector files, it can feel like you need to learn to speak a new language to speak branding. While the lexicon can be initially confusing, I try not to get too micro and lost in definitions, but instead look more to…